From what I've seen using http://builtwith.com/tesrenewal.com this website is currently lacking analytics; I would suggest adding GA in order to better understand trafic. GA (among other analytics tools); can offer great insight regarding where trafic is coming from (Direct, Search Engine, Social, Campaigns, etc.). As well as indicate what content visitors are viewing.
Analytics has many other aplications and in general provides a better understanding of the comunity (region, demographics, languages, etc).
If asked, I would be happy to work with tesrenewal's admin on tagging and reporting.